In 1973, J.A. Larue inc. started as a repair shop for various types of heavy diesel equipment. Later, the company specialized in rebuilding used snow removal equipment, until, that is, founder André Larue had the vision to design and manufacture a snow blower that would stand out and stand up to the worst of winter. Nearly a half century later the company is managed by the second generation, Denis, and Louis Larue. And it has become one of the largest makers of industrial snow removal equipment in the world. Founded and based in Quebec, where snowfall has been known historically to reach up to 5 meters in depth, Larue arose from a culture of snow. Snow isn’t weather in Quebec, it’s a way of life.
We live it, 4 months a year. And all of that snow has given us an expertise that few others can claim. Our snow removal equipment is a study in continuous refinement, relentless innovation and an ability to deliver highly customized machines to clients around the world. Snow fears Larue. And when it comes to clearing roads, Larue is a name you can count on.
Dedication is the wellspring of quality, service, and the tireless energy needed to meet and exceed expectations. It is the source of curiosity which in turn leads to increased knowledge and expertise. Larue is dedication.
Nothing drives dedication like passion. We don’t simply build machines, we put every last iota of ourselves, our expertise, and our obsession with being better into each and every last one of them. Larue is passion.
Larue is not a monolith. If we enjoy achievement, it is because of our differences, and our ability to channel them into innovation, quality, and service where the whole is much greater than the sum total of its components. There is no achievement without respect. Larue is respect.
We achieve together. We pull together, we innovate together. Team spirit is the direct byproduct of respect. One cannot exist without the other. Only a team can build a machine good enough to wear the Larue badge. Larue is team spirit.
Innovation is the star that guides us, it pushes us to do more, do better, and do right by our clients. We have succeeded by being pioneers, not following. Leadership is a great responsibility, but we’re relentless in our efforts to set an example and help our segment transform and embrace new ideas. Larue is innovation.
Since 2013, Larue is a proud and loyal sponsor of NASCAR Xfinity Series driver Alex Labbé #36, the only Quebecer to race full time in NASCAR. He was first driving for our team Larue Motorsport in the ACT Stock Car Racing Series, and got his chance to move to the bigger leagues. Alex won the ACT Quebec Series in 2014, the NASCAR Pinty’s Series in 2017 and now drives for DGM Racing in the Xfinity Series where he got 3 top 10s in 2021 and 5 in 2020. Larue Motorsport also supports younger drivers like Raphaël Lessard, 20 years old, who was racing in the NASCAR Camping World Truck Series this season but is now driving for our team in the ACT Series with the number 48.
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