PIONEERS IN OUR FIELD

We’ve been making snow removal equipment for over 50 years. That’s a lot of expertise, and it’s a lot of snow our blowers put in its place. We’ve served a loyal base of airport, municipal, contractor and government agencies, and they’ve helped make our reputation, and our products shine.

A History Of Achievement

In 1973, J.A. Larue Inc. started as a repair shop for various types of heavy diesel equipment. Later, the company specialized in rebuilding used snow removal equipment, until, that is, founder André Larue had the vision to design and manufacture a snow blower that would stand out and stand up to the worst of winter. More than half a century later the company is managed by the second generation, Denis, and Louis Larue. And it has become one of the largest makers of industrial snow removal equipment in the world. Founded and based in Quebec, where snowfall has been known historically to reach up to 5 meters in depth, Larue comes from a culture of snow. Snow isn’t weather in Quebec, it’s a way of life.

We live it, 4 months a year. And all of that snow has given us an expertise that few others can claim. Our equipment is a study in continuous refinement, relentless innovation and an ability to deliver highly customized machines to clients around the world. Snow fears Larue. And when it comes to snow removal, Larue is a name you can count on.

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OUR MISSION

To design, manufacture and distribute industrial snow removal equipment for the global market. We’re intensely focused on the needs of our customers and aim for complete satisfaction through teamwork and a spirit of innovation.

OUR VISION

To become the world leader in the design, manufacture, and distribution of industrial snow removal equipment. We want to be recognized for our passion and dedication for reliable, efficient service that is appreciated worldwide.

OUR VALUES

Dedication

Dedication is the wellspring of quality, service, and the tireless energy needed to meet and exceed expectations. It is the source of curiosity which in turn leads to increased knowledge and expertise. Larue is dedication.

Passion

Nothing drives dedication like passion. We don’t simply build machines, we put every last iota of ourselves, our expertise, and our obsession with being better into each and every last one of them. Larue is passion.

Respect

Larue is not a monolith. If we enjoy achievement, it is because of our differences, and our ability to channel them into innovation, quality, and service where the whole is much greater than the sum total of its components. There is no achievement without respect. Larue is respect.

Team Spirit

We achieve together. We pull together, we innovate together. Team spirit is the direct byproduct of respect. One cannot exist without the other. Only a team can build a machine good enough to wear the Larue badge. Larue is team spirit.

Innovation

Innovation is the star that guides us, it pushes us to do more, do better, and do right by our clients. We have succeeded by being pioneers, not following. Leadership is a great responsibility, but we’re relentless in our efforts to set an example and help our segment transform and embrace new ideas. Larue is innovation.

Racing to be best

Larue has its own racing team called Larue Motorsport in the LMS and ACT series. Young drivers Raphaël Lessard #48 and William Larue #45 are part of it and fight year after year for a place on the podium. For more than 20 years, the team has amassed a very large number of victories, both in terms of number of races and championships thanks to our passionate and dedicated team.

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